Independent Investment Advisor

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Why a non-bank national brokerage is best for you

In Canada, the five major banks dominate the financial services marketplace.

Serving their agenda of maximizing bank profits, they often provide cookie-cutter products offered by under-trained professionals through a sales culture relationship. They sell you their products rather than providing broad independent choices even if their products are inferior. Some of their product costs are the highest in Canada. Some of their GIC rates for interest-bearing securities are the lowest around. They rarely ask about your goals. The relationship you have with your bank still is, and has always been, transactional with hidden fees.

This way is not how you build trust and help Canadians reach their financial goals.

We could never work there.

Welcome to the world of the independent investment advisor, broad product choice, fee choices and fee transparency and dedicated advisory teams and relationships where we know your name.

One of the most significant advantages of a non-bank owned brokerage is the freedom to select products from around the world, from a wide variety of sources, not created by an affiliated company and consistent with proven investment philosophies.

Simply put, if you value freedom of choice, few brokerages in Canada offer it anymore.

We do.

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